Broadbeach has transformed from a quiet coastal area into one of the Gold Coast’s most vibrant destinations. Before European settlement, the Yugambeh people lived in the region for thousands of years, relying on the land and sea for food and resources. With European expansion in the 19th century, the area remained largely undeveloped until the mid-20th century when tourism and urban growth reshaped the coastline. As the Gold Coast grew into a major tourist hub, Broadbeach became known for its beaches, resorts, and thriving commercial precincts. Today, it is a key part of the region’s economy, attracting visitors and residents alike with its mix of modern infrastructure and natural beauty. With this rapid development, Broadbeach faces environmental challenges, including invasive pests like fire ants, which pose a growing threat to urban and coastal areas. The region’s warm climate, high-density living, and transport links create ideal conditions for the spread of pests that can impact homes, businesses, and public spaces. Fire ants are particularly concerning due to their ability to damage infrastructure, disrupt outdoor activities, and pose health risks to people and animals. Managing these risks is essential for maintaining Broadbeach’s appeal as a safe and enjoyable place to live and visit. As the Gold Coast continues to grow, proactive pest management is crucial to protecting residential areas, commercial properties, and public amenities. Specialised pest control and biosecurity services play a key role in preventing the spread of invasive species, ensuring Broadbeach remains a thriving destination. By working with local authorities and implementing targeted solutions, these services help safeguard the community, supporting the balance between urban development and environmental sustainability.